This David Schwimmer sweater ad is playing on Friends nostalgia. So why are commenters talking about Israel?

Executive Briefing

According to reporting by The Forward, David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia. The actor stars in an ad this week marketing his “dream sweater” for the clothing and home goods store Quince. In the ad, Schwimmer, who is Jewish.

Detailed Factual Report

David Schwimmer poses in an ad for Quince’s new red sweater. Photo by Drew Daniels

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia. The actor stars in an ad this week marketing his “dream sweater” for the clothing and home goods store Quince.

In the ad, Schwimmer, who is Jewish, scribbles sketches of the perfect red sweater in a notebook while he sits in Central Park and then begins to see it everywhere: on a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, and even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’s on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; all that Joey, Monica and Phoebe know is that the father left a red sweater at the apartment. When Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

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Source & Verification Provenance

Information in this article was compiled directly from records provided by The Forward. Access the primary source document at: https://forward.com/news/862289/david-schwimmer-quince-zionism-sweater-ad-friends/. Reporting and editorial review conducted by the USA NOW News Desk.